Agro4All
Type
Product
Brand
Industry
Agriculture
What we did
UX/UI design
UX audit
Design system
Prototyping
Website design
Brand refresh
Agro4All is making crop protection advice more accessible and tailored to the needs of growers and advisors, helping them make informed, sustainable decisions. By centralizing product information in a user-friendly platform, it simplifies decision-making while ensuring compliance with regulations. We designed the product experience to make key workflows fast and intuitive while also creating a refreshed brand identity that adds clarity and approachability.
Our challenge was to design an intuitive experience, giving access to crucial agricultural insights and making it easy to protect crops. We tackled this by designing a flow that feels both easy and intelligent. The app accelerates decision-making by offering top suggestions in a bubble-style format, making selection effortless while still allowing precise customization when needed. This ensures that every user—experienced or new—can quickly access the best crop protection advice without frustration.
Visuals throughout the app aren’t just decorative—they often serve a functional purpose. For example, displaying the tank mix, showing the combination of water and crop protection products for each use.
From tedious paperwork to an intelligent workflow
We designed the app to adapt to each grower’s specific parcels, greenhouses, and crops—shifting from manual inputs into an intelligent, automated experience. Users can register product usage with all legally required details in just a few taps, while subscribers gain even faster access to results by predefining their cultivation settings.
Beyond accessibility, the platform also encourages more sustainable choices by factoring in legal requirements, beneficial organisms, and alternative solutions—guiding users beyond familiar habits toward better, more responsible crop protection practices.
For the brand refresh, we focused on adding warmth and clarity to what could otherwise feel like administrative tasks. Recognizable visuals and a refreshed identity help guide users through processes, making interactions feel more approachable and intuitive. This human touch ensures that the application doesn’t just function well—it’s a tool growers actually want to use.
The response from users has been overwhelmingly positive, with many appreciating the platform as a fresh, user-friendly alternative to the traditionally complex and uninspiring software in this space. While Agro4All continues to evolve with new features for its growing community of professional users, the foundation is now set for a more accessible and informed future in crop protection.
